About Don’t Drive Like This: Driver Schools
Using these materials can be a Profit Center or Revenue Neutral, not a cost center. See how here!
This section is the About Don’t Drive Like This project and its value to driver education instruction, instructors, and schools. Click here for information materials you can download and see the Paperbacks and Posters+ menu at the top of this page for offerings.
A Smart Addition to Your Driver Education Program
As a driving school owner, manager, or senior instructor, you know the challenge: deliver top-tier education, manage tight margins, keep students engaged, and keep parents happy. “Don’t Drive Like This” content is designed to enhance your existing materials without, while incorporating humor, engaging visuals, and thoughtful conversation prompts that align with your current instruction. Prompts that work even outside the classroom to reinforce learning with peers and parents.
Supplement and Enhance Your Existing Curriculum
The content is crafted to complement your current instructional materials, not replace them. This is not a traditional driver manual or text. This project is specific as a support system for lessons on road rage, distracted driving, and safe habits. The content is accessible, relatable, and designed to spark real conversations. Jump to the driver school order page.
Story-rich visuals to inspire learning and retention
We build out from common driving supported by story-rich visuals, humor, and conversation / writing prompts. Not to replace direct instruction you already do, but stories told in the context of aggressive, impaired, and distracted driving that support those topics in the context of traffic rules.
- Support attention
- Enhance retention
- Create engagement with instructors
- Build at-home parent and guardian discussion topics
“The visual, conversational, and humorous learning styles in these materials support the instruction I’m already doing. They provide new approaches to help my students: New drivers in-car and in-classroom; Experienced drivers in points reduction classes; and Individuals who struggle in traditional classrooms. As a driver education instructor with 20+ years of experience, I appreciate the time and effort invested in this project.
–Sonya Friar, 1st Gear Driving School, New Hampshire
Let Don’t Drive Like This help you deliver safer, smarter drivers, while supporting your school’s bottom line.
Engage Parents and Build Goodwill
Offering the paperback as part of your program is more than a curriculum choice, it’s a gesture to families. Parents appreciate resources that help them connect with their teens about safe driving, and the project’s approachable style makes those conversations easier.
Support Every Learning Style for Better Outcomes
The paperback and the posters leverage illustration, humor, and interactive prompts to reach students of all backgrounds and learning preferences. This diversity in approach has been shown to boost engagement, retention, and classroom participation. Check out this blog entry to learn more on this point:
Posters and More for Your Classroom
Decorate your space, reinforce key messages, and reward students with posters and other humorous branded items (coming soon!) These extras help create a positive, safety-focused atmosphere and can be used as prizes in games or contests.
Choose What Works for Your School
Whether you’re looking to enrich your curriculum, support your business model, or simply offer something extra to your students and their families, the Don’t Drive Like This project provides flexible, cost-effective options tailored to your needs.
Materials for Download
Meet Ashford and Ashley They teach us what not to do on the road. Their aggressive and unsafe antics are, unfortunately, too common. We need to start training learning and younger drivers not to Drive Like an Ash!™ By using a combination of story-filled illustrations, funny section titles, humorous limericks, and hundreds of conversation prompts, Don’t Drive Like This uses your skills and various teaching styles to ensure students learn and retain information and habits.
Too many of us encounter aggressive behavior on the road. Sometimes we are on the receiving end of the behavior. Sometimes we are the unsafe driver. (C’mon, admit it.)Are you both categories? Do you have a child, spouse, or friend that needs coaching? Do you need to explore ways to calm down and not “lose it” in a car? That’s what this project is all about.
The impact of poor decisions and responses is dramatic to all of us. We all pay in terms of time, money, stress and mental health, injuries, and even lives lost. It’s up to all of us to drive change! (Pun intended.)
This project isn’t This project is NOT a driver manual. Instead, it is intended to supplement materials you already use and students (and others) already study to learn the rules.
Table of contents of the paperback
- 43 story-based illustrations, limericks, overviews, and 7 to 9 conversation prompts for each section.
- 19 brief but powerful sections on the root causes of aggressive driving and avoidance techniques are interspersed throughout.
Contents:
About This Project
Why Aggressive Driving? How Do We Avoid It
The No Right on Red Rager
The Troubling Testy Tailgater
The School Bus Scofflaw
The Spontaneous Street Stopper
The Threatened Tractor Trailer
The Careless Crosswalk Killer
The Miserable Motorcycle Muddle
The Loathsome Litterbug
The Lane Leaping Lunatic
The Bloody, Bambi Blunder
The Belligerent Brake Check
The Automobile Anger Apprentice
The Dubious Donut Derby
The Scared and the Sprayed
The Menacing Merging Misfit
The Besieged Bicyclists
The Risk-taking Roadway Reverser
The Specs, Drugs, and Self Control
The Competitive, Confrontational Commute
The Zip It, Don’t Clip It!
The Wild West Weapon Wielder
The Kill ‘Em with Kindness
The Rogue Road Racers
The Furtive Funeral Finagler
The Left Turn Laceration
The Stressed-Out Student Driver
The Four-Way Stop Situation
The Abrasive Accessibility Abuser
The Parking Lot Pull Through
The Left Lane Exit Escalation
The Reckless Rescue Rubbernecker
The Literally Nobody Behind Me Turn
The D3: The Distracted, Dangerous, Driver
The Parallel Parking Putz
The Impaired Imbiber, Inhaler, or Injector
The Wheel! Of! Impairment!
The Rural Railroad Rager
The Wide Berth Bumper Buffer
The Power Outage Panic
The Left Lane Loiterer and Triggered Tailgaters
The Lazy Left Losers
The Box Blocking Bonehead
The Flipped Script of Win!
