Category: Product Marketing
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Clarity Rules! Teaser Post
Zach Messler, product marketing, positioning, and messaging guru has been at positioning and messaging guru-ing for a long time. Zach asked me to help him get his new program off the ground, and we are on it. It’s a little different because it has some Zach magic and Gary dust in it. And it’s quite…
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Insights to Action: Visual and Project-Based Approaches to Driver Education
New, updated prices on Don’t Drive Like This paperback After the ADTSEA conference in Montana last week, we adjusted (lowered!) prices. You can see the updated price list here, including a coupon for $5 off an evaluation copy. We are working on posters now, and discussing and finalizing plans for other kinds of deliveries later…
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Business is not all B2B SaaS. And learn how to present without PowerPoint
B2B SaaS isn’t the be-all end-all Turns out that some of my product marketing and entrepreneur friends have it wrong. Business is not all B2B SaaS!
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ADTSEA, Aggressive Driving, and Humor
Don’t Drive Like This will have a booth at the American Driver and Traffic Safety Association (ADTSEA) Annual Conference in Billings, Montana from July 20-23, 2025. We’ll be discussing how to stop aggressive driving with humor, story-rich illustrations, and discussion prompts. Hope to see you there! The “gift” for you in this blog post that…