Category: Product Marketing
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Hype Cycle 1994-2026
AI may or may not be a fundamentally unique phase shift in the tech world. Or even the world in general. One thing is for sure, we can’t predict where it will actually lead. I asked Claude to build out the hype cycle in two year periods from 1994 to 2026. Was it right? What…
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One Sentence That Should Change How You Talk to Customers
A book review of Steve Johnson’s Customer Conversations. I don’t get any money for this link or this review. Steve Johnson’s Customer Conversations is a short book. That’s not a criticism. If you’re a PM, PMM, or anyone who regularly talks to customers (or should be), you can read this in a single sitting. And…
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(Book Review) Systems, Not Slides—An AI Blueprint for Product Marketing: Positioning, Storytelling, and Measurable Impact
A book by Ray Beharry. Review by Gary Dietz. Review by Gary Dietz 22 Feb 2026 From the title to the first chapter, I thought that this short volume made a number of broad claims, that, frankly I’ve heard before: Yadda yadda yadda… Uh-oh, what am I in for? Another “Captain Obvious” business book? Turns…
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About Res-O-Matic
This post summarizes the whats, whys, and hows of the Res-O-Matic AI Storytelling Application. This is a starting draft. Much more to come! I’m not a programmer. I built this Agentic AI application anyway. res-o-matic.com The video below shows Res-O-Matic, which generates custom career reports tailored to what a hiring manager actually cares about. It’s…
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A 12-Hour Book, a Neuron Cleanse, and an AI Business Partner
EXECUTIVE SUMMARY: Facing burnout and needing a mental reset, product marketing professional Gary M. Dietz completed a creative challenge: writing and illustrating a 56-page book in just 12 hours of work across 6 days. The project, a humorous take on tech acronyms, demonstrates how “neuron cleanses” through creative activities can restore focus and productivity when…
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Insights to Action: Visual and Project-Based Approaches to Driver Education
New, updated prices on Don’t Drive Like This paperback After the ADTSEA conference in Montana last week, we adjusted (lowered!) prices. You can see the updated price list here, including a coupon for $5 off an evaluation copy. We are working on posters now, and discussing and finalizing plans for other kinds of deliveries later…