Don’t Drive Like an Ash™
Content to reduce aggressive and distracted driving
using humor, story-rich visuals, and challenging discussion prompts
Run a driving school? Increase profit, not costs, with DDLT. Learn more!
What is Don’t Drive Like this?
Materials about recognizing, reducing, and avoiding aggressive, impaired, and distracted driving. Paperbacks & posters are the first offerings.
Who is it for?
Private & public driving schools, DMVs, guardians, and individuals for education & remediation. Not a driving manual. The approach is fun & unique.
How is it sold?
Bulk quantities for driver and public schools. Annual licenses for large orgs. Single copies. Other options for content and training partnerships. Contact us.
Aggressive & Unsafe Driving:
By the numbers
Here is a short summary of the challenges we need to address.
Don’t Drive Like This educates new drivers and reminds experienced drivers. Let’s change the startling statistics that impact all of us!
500% increase
In road rage incidents over the last 10 years.
46% and 36%
Percentage of millennials (ages 28 – 42) reported yelling or cursing at other drivers. Percentage that made angry gestures.
6% escalated into confrontation
Percentage of road rage incidents in the US that escalated into physical confrontations.
31%
According to the AAA 31% of drivers are distracted at any given time.
114 and 362
Number of road rage shooting deaths in the US in 2024. Number of road rage shooting injuries in the US in 2024.
$3000 and $851
The average cost of repairs following a road rage incident. The amount more per year for insurance coverage with a reckless driving record versus a clean record.
Humor, Visuals, and
Conversation Prompts
Learners absorb material significantly better with images compared to text alone. Visuals improve learning up to 400%.
Learners exposed to humorous material recall information better, even weeks or months later, compared to non-humorous content.
Effective prompts can help learners verbalize their understanding, identify knowledge gaps, and solidify comprehension with peer support.
Each of the 40+ sections contains:
- A story-rich image containing both obvious and implied dangerous or aggressive behaviors
- Thoughtful conversation prompts for individuals to think or write about, or for small groups to explore and discuss
- A funny limerick to help point out the pitfalls of the behavior in that section.
Content included an exploration of angry driving and road rage
- Sections on the root causes of why people exhibit road rage.
- Sections on ways to avoid becoming an angry driver yourself.
Red light! Properly stopped in my lane.
Behind me, Ash is acting insane.
“No right turn,” I obeyed,
Ash’s tantrum displayed,
for road safety is not in his vein!
Example limerick (9-9-6-6-9 traditional)
As found in the “No Right on Red Rager” chapter
Check Out Our Latest Blog Entries
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Don’t Drive Like This is Not a book.
Read more: Don’t Drive Like This is Not a book.The Don’t Drive Like This project is not a book. OK, the Don’t Drive Like This project not JUST a book. It’s a set of anti-aggressive, impaired, and distracted driving materials. The first release is indeed a well-received paperback book. But there are posters that are starting to be released. In addition, there are plans…
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Insights to Action: Visual and Project-Based Approaches to Driver Education
Read more: Insights to Action: Visual and Project-Based Approaches to Driver EducationNew, updated prices on Don’t Drive Like This paperback After the ADTSEA conference in Montana last week, we adjusted (lowered!) prices. You can see the updated price list here, including a coupon for $5 off an evaluation copy. We are working on posters now, and discussing and finalizing plans for other kinds of deliveries later…
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Business is not all B2B SaaS. And learn how to present without PowerPoint
Read more: Business is not all B2B SaaS. And learn how to present without PowerPointB2B SaaS isn’t the be-all end-all Turns out that some of my product marketing and entrepreneur friends have it wrong. Business is not all B2B SaaS!
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Headed to ADTSEA, and Shipping!
Read more: Headed to ADTSEA, and Shipping!And the best news of all is that all preorders are shipping today!
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ADTSEA, Aggressive Driving, and Humor
Read more: ADTSEA, Aggressive Driving, and HumorDon’t Drive Like This will have a booth at the American Driver and Traffic Safety Association (ADTSEA) Annual Conference in Billings, Montana from July 20-23, 2025. We’ll be discussing how to stop aggressive driving with humor, story-rich illustrations, and discussion prompts. Hope to see you there! The “gift” for you in this blog post that…
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Unlock Safer Roads: The Power of Learning Styles in Driver Education
Read more: Unlock Safer Roads: The Power of Learning Styles in Driver EducationProviding memorable and effective driver education, particularly when addressing issues such as aggressive, distracted, and impaired driving, requires a range of teaching methods and content approaches to best engage students and help them retain the information. Whether you’re teaching a teen their first driver ed class, helping an adult refresh their skills, or guiding a…
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Full copyright and trademark details can be found here and at a link at the bottom of every page. Please don’t copy and steal our stuff. We’re a small, family-owned business just like you probably are.