Don't Drive Like This™

Don’t Drive Like an Ash™

Content to reduce aggressive and distracted driving

using humor, story-rich visuals, and challenging discussion prompts

Driving Schools: Order Now!
Individuals: Order Now!

Don't Drive Like This Data Sheet

What is Don’t Drive Like this?
This new project teaches drivers, both new and experienced, how to recognize, reduce, and avoid road rage and distracted driving. Paperback and posters are coming first!

Who should buy it?
Private and public driving schools, DMVs, guardians, insurance education teams, and individuals for driver education or remediation. Or gift to someone who drives aggressively.

How is it sold?
Bulk quantities for schools. Annual license for print-ready files for large groups. Single copies on Amazon, B&N, and other retailers. Contact us for other options and partnerships.

Aggressive & Unsafe Driving:
By the numbers

Here is a short summary of the challenges we need to address.
Don’t Drive Like This educates new drivers and reminds experienced drivers. Let’s change the startling statistics that impact all of us!

500% increase

In road rage incidents over the last 10 years.

46% and 36%

Percentage of millennials (ages 28 – 42) reported yelling or cursing at other drivers. Percentage that made angry gestures.

6% escalated into confrontation

Percentage of road rage incidents in the US that escalated into physical confrontations.

31%

According to the AAA 31% of drivers are distracted at any given time.

114 and 362

Number of road rage shooting deaths in the US in 2024. Number of road rage shooting injuries in the US in 2024.

$3000 and $851

The average cost of repairs following a road rage incident. The amount more per year for insurance coverage with a reckless driving record versus a clean record.

Humor, Visuals, and
Conversation Prompts

Learners absorb material significantly better with images compared to text alone. Visuals improve learning up to 400%.

Learners exposed to humorous material recall information better, even weeks or months later, compared to non-humorous content.

Effective prompts can help learners verbalize their understanding, identify knowledge gaps, and solidify comprehension with peer support.

Each of the 40+ sections contains:

  • A story-rich image containing both obvious and implied dangerous or aggressive behaviors
  • Thoughtful conversation prompts for individuals to think or write about, or for small groups to explore and discuss
  • A funny limerick to help point out the pitfalls of the behavior in that section.
The Careless Crosswalk Killer
Angry Ashley

Content included an exploration of angry driving and road rage

  • Sections on the root causes of why people exhibit road rage.
  • Sections on ways to avoid becoming an angry driver yourself.

Red light! Properly stopped in my lane.
Behind me, Ash is acting insane.
“No right turn,” I obeyed,
Ash’s tantrum displayed,
for road safety is not in his vein!

Example limerick (9-9-6-6-9 traditional)

As found in the “No Right on Red Rager” chapter

Check Out Our Latest Blog Entries

  • Why are there so many Bad Driver Groups on Facebook?

    There are a LOT of bad driver groups on Facebook. I have no stats, but I would venture to say that most of the videos, photos, and frustration in these posts have root causes that probably fall into no more than 20 or 30 categories. Can education help solve the issues? Can reduction in responses…

    Read more: Why are there so many Bad Driver Groups on Facebook?

  • The Rural Train Crossing Curser

    Did you know over 250 people were killed at railroad crossings in the US in 2024? It’s true! (Texas had the most with 81 deaths.) While stats are not broken down between types of crossings, I can tell you one thing. When Ashford is behind me when I am safely stopped a rural crossing and…

    Read more: The Rural Train Crossing Curser

  • Move Over and Slow Down for Emergency Workers!

    Did you know that, according to the Towing Recovery Association of America, on average, one tow truck driver is killed every 6 days in the United States? There are discussions about the actual numbers, but even one is too many! The bottom line is that people need to slow down, have situational awareness, and have…

    Read more: Move Over and Slow Down for Emergency Workers!

  • Another No Right on Red Rager

    I was at a conference two weeks ago, and I showed the beta of some materials to a friend. He told me that just the day before, his wife and daughter were stopped at a red light which was marked “No Right on Red.” A car full of teens behind them were honking and screaming…

    Read more: Another No Right on Red Rager

Copyright and Trademarks: The written and custom image content of these web pages and content contained in deliverables of the Don’t Drive Like This™  project in print, online, audio, video, and still images is © 2025 gd-insights, LLC, all rights reserved.
Full copyright and trademark details can be found here and at a link at the bottom of every page. Please don’t copy and steal our stuff. We’re a small, family-owned business just like you probably are.