Don’t Drive Like an Ash™
Content to reduce aggressive and distracted driving
using humor, story-rich visuals, and challenging discussion prompts
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What is Don’t Drive Like this?
Materials about recognizing, reducing, and avoiding aggressive, impaired, and distracted driving. Paperbacks & posters are the first offerings.
Who is it for?
Private & public driving schools, DMVs, guardians, and individuals for education & remediation. Not a driving manual. The approach is fun & unique.
How is it sold?
Bulk quantities for driver and public schools. Annual licenses for large orgs. Single copies. Other options for content and training partnerships. Contact us.
Aggressive & Unsafe Driving:
By the numbers
Here is a short summary of the challenges we need to address.
Don’t Drive Like This educates new drivers and reminds experienced drivers. Let’s change the startling statistics that impact all of us!
500% increase
In road rage incidents over the last 10 years.
46% and 36%
Percentage of millennials (ages 28 – 42) reported yelling or cursing at other drivers. Percentage that made angry gestures.
6% escalated into confrontation
Percentage of road rage incidents in the US that escalated into physical confrontations.
31%
According to the AAA 31% of drivers are distracted at any given time.
114 and 362
Number of road rage shooting deaths in the US in 2024. Number of road rage shooting injuries in the US in 2024.
$3000 and $851
The average cost of repairs following a road rage incident. The amount more per year for insurance coverage with a reckless driving record versus a clean record.
Humor, Visuals, and
Conversation Prompts
Learners absorb material significantly better with images compared to text alone. Visuals improve learning up to 400%.
Learners exposed to humorous material recall information better, even weeks or months later, compared to non-humorous content.
Effective prompts can help learners verbalize their understanding, identify knowledge gaps, and solidify comprehension with peer support.
Each of the 40+ sections contains:
- A story-rich image containing both obvious and implied dangerous or aggressive behaviors
- Thoughtful conversation prompts for individuals to think or write about, or for small groups to explore and discuss
- A funny limerick to help point out the pitfalls of the behavior in that section.
Content included an exploration of angry driving and road rage
- Sections on the root causes of why people exhibit road rage.
- Sections on ways to avoid becoming an angry driver yourself.
Red light! Properly stopped in my lane.
Behind me, Ash is acting insane.
“No right turn,” I obeyed,
Ash’s tantrum displayed,
for road safety is not in his vein!
Example limerick (9-9-6-6-9 traditional)
As found in the “No Right on Red Rager” chapter
Check Out Our Latest Blog Entries
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Dancing, Driving, Anonymity, and Road Rage
Read more: Dancing, Driving, Anonymity, and Road RageDance as if nobody is watching. Drive as if everybody is watching. If you get aggressive while driving, do you ever find yourself embarrassed or suddenly less angry if you realize that someone driving a car near you sees you when you raged? Or if you know the person who sees you? It’s odd that…
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Maryland to jail speeders?
Read more: Maryland to jail speeders?Excessive speed and reckless driving is on the increase. Here in New Hampshire, the number of over 100mph citations is growing. The US state of Maryland has a new law that takes effect in 2025 that increases penalties for reckless and aggressive driving. Among other things, driving 30mph or more above the posted limit can…
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Should driver license road tests allow the use of autonomous or technology assisted systems?
Read more: Should driver license road tests allow the use of autonomous or technology assisted systems?I was honored to have been invited to present at the most recent State of New Hampshire DMV Director’s meeting to present the Don’t Drive Like This project. At the meeting, I also heard about other pressing issues that affect driver training and safety. One issue was fascinating: Using autonomous driving and automated driving assistance…
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Download a data sheet for the Don’t Drive Like This project
Read more: Download a data sheet for the Don’t Drive Like This projectHere is a data sheet for the project. Click this link to download a PDF: Thanks! Gary
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Lane changing during a congested commute saves little time
Read more: Lane changing during a congested commute saves little timeSimple post, complex math. Many studies over the years have shown that changing lanes multiple times on a congested highway during a commute doesn’t save much time. In fact: Proof? Well, the math and research shows the lack of time savings. The emotional component of “winning” the race and what impatient drivers feel in their…
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Why are there so many Bad Driver Groups on Facebook?
Read more: Why are there so many Bad Driver Groups on Facebook?There are a LOT of bad driver groups on Facebook. I have no stats, but I would venture to say that most of the videos, photos, and frustration in these posts have root causes that probably fall into no more than 20 or 30 categories. Can education help solve the issues? Can reduction in responses…
Copyright and Trademarks: The written and custom image content of these web pages and content contained in deliverables of the Don’t Drive Like This™ project in print, online, audio, video, and still images is © 2025 gd-insights, LLC, all rights reserved.
Full copyright and trademark details can be found here and at a link at the bottom of every page. Please don’t copy and steal our stuff. We’re a small, family-owned business just like you probably are.