Category: Product Marketing
-
(Book Review) Systems, Not Slides—An AI Blueprint for Product Marketing: Positioning, Storytelling, and Measurable Impact
A book by Ray Beharry. Review by Gary Dietz. Review by Gary Dietz 22 Feb 2026 From the title to the first chapter, I thought that this short volume made a number of broad claims, that, frankly I’ve heard before: Yadda yadda yadda… Uh-oh, what am I in for? Another “Captain Obvious” business book? Turns…
-
About Res-O-Matic
This post summarizes the whats, whys, and hows of the Res-O-Matic AI Storytelling Application. This is a starting draft. Much more to come! I’m not a programmer. I built this Agentic AI application anyway. res-o-matic.com The video below shows Res-O-Matic, which generates custom career reports tailored to what a hiring manager actually cares about. It’s…
-
A 12-Hour Book, a Neuron Cleanse, and an AI Business Partner
EXECUTIVE SUMMARY: Facing burnout and needing a mental reset, product marketing professional Gary M. Dietz completed a creative challenge: writing and illustrating a 56-page book in just 12 hours of work across 6 days. The project, a humorous take on tech acronyms, demonstrates how “neuron cleanses” through creative activities can restore focus and productivity when…
-
Insights to Action: Visual and Project-Based Approaches to Driver Education
New, updated prices on Don’t Drive Like This paperback After the ADTSEA conference in Montana last week, we adjusted (lowered!) prices. You can see the updated price list here, including a coupon for $5 off an evaluation copy. We are working on posters now, and discussing and finalizing plans for other kinds of deliveries later…
-
Business is not all B2B SaaS. And learn how to present without PowerPoint
B2B SaaS isn’t the be-all end-all Turns out that some of my product marketing and entrepreneur friends have it wrong. Business is not all B2B SaaS!
-
ADTSEA, Aggressive Driving, and Humor
Don’t Drive Like This will have a booth at the American Driver and Traffic Safety Association (ADTSEA) Annual Conference in Billings, Montana from July 20-23, 2025. We’ll be discussing how to stop aggressive driving with humor, story-rich illustrations, and discussion prompts. Hope to see you there! The “gift” for you in this blog post that…