Driving Schools

A Smart Addition to Your Driver Education Program

As a driving school owner, manager, or senior instructor, you know the challenge: deliver top-tier education, manage tight margins, keep students engaged, and keep parents happy.

“Don’t Drive Like This” content is designed to do these things by supplementing what you already use without adding unnecessary costs or complexity–but adding humor, engaging visuals, and thoughtful conversation prompts aligned with your current instruction. Prompts that work even outside the classroom to reinforce learning with peers and parents.

A Profit Center or Revenue Neutral – Not a Cost Center

Purchase paperbacks in bulk and offer them to students at the MSRP and you can make a profit — as you paid wholesale. Or pass on the wholesale discount to your student to lower their cost.

This approach can generate a small profit or offset material costs, all while providing students with valuable resources they can use at home and in class.

Check it out with a single paperback copy using the discount code LAUNCH11 for the order page

Three ways to deliver Don’t Drive Like This to your class:

1. Buy a classroom set (25, 50, or more copies) for ongoing use in your class(es). No need to replenish unless copies are damaged.
2. Provide each student with their own copy as a take-home resource You can (i) Cover the cost (at wholesale), (ii) Charge students at cost, (iii) Offer them as materials they can take home, at a nominal fee, making their value clear to helping them learn.
3. Coupon for parents Prefer not to purchase? Require students to acquire the paperback and offer students and parents a coupon for discounted materials. This adds value to their learning and your class at no cost to your program. Contact us for customized coupons.

The paperback is crafted to complement your current instructional materials, not replace them. In fact, this is not a traditional driver manual or text. This project is specific as a support system for lessons on road rage, distracted driving, and safe habits. The content is accessible, relatable, and designed to spark real conversations.

Jump to the driver school bulk price list or directly to the order page.

Engage Parents and Build Goodwill

Offering the paperback as part of your program is more than a curriculum choice, it’s a gesture to families. Parents appreciate resources that help them connect with their teens about safe driving, and the project’s approachable style makes those conversations easier.

Support Every Learning Style for Better Outcomes

The paperback and the posters leverage illustration, humor, and interactive prompts to reach students of all backgrounds and learning preferences. This diversity in approach has been shown to boost engagement, retention, and classroom participation. Check out this blog entry to learn more on this point:

Posters and More for Your Classroom

Decorate your space, reinforce key messages, and reward students with posters and other humorous branded items (coming soon!) These extras help create a positive, safety-focused atmosphere and can be used as prizes in games or contests.

Whether you’re looking to enrich your curriculum, support your business model, or simply offer something extra to your students and their families, the Don’t Drive Like This project provides flexible, cost-effective options tailored to your needs.