Zach Messler, product marketing, positioning, and messaging guru has been at positioning and messaging guru-ing for a long time. Zach asked me to help him get his new program off the ground, and we are on it.
It’s a little different because it has some Zach magic and Gary dust in it. And it’s quite a combo!
As Zach says, “What you sell is amazing. Be among the first to learn about the program that gets your audience to see that, too. Because if they don’t get it, they won’t get it.“
Read the first Clarity Rules! teaser post that Zach starts out like this…
I have a hard truth for you.
You might not wanna hear it.
Don’t say I didn’t warn you.
No one gives a shit about your product.
No one cares about your service, your accolades, your approach…
UNTIL THEY DO.
Read the rest on the Clarity Rules! blog at this link.
Or jump straight to the Clarity Rules! landing page and sign up for notifications and bonuses.
As they say, this is a “soft announcement.” Much more to come!
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