Don’t Drive Like an Ash™
Encourage new and experienced drivers to reduce road rage and
drive safely using humor, dense visuals, and discussion prompts
Who is this project for? What does it consist of? What is its goal?
Don’t Drive Like This, available in Summer 2025, is content for DMVs and public safety departments, private and public driving schools, insurance education teams, and individuals to supplement driver education and remediation programs.
It is available as bulk-purchase paperbacks, licenses of print-ready files for an organization to brand and print themselves, and licenses of print-ready files for posters and handouts.
Reduce road rage to save lives. Better drivers save lives. Reduce property damage. Save us all money and stress. Create better transportation systems and improve lives.
Don’t Drive Like This™: an investment to benefit all!
Aggressive & Unsafe Driving:
By the numbers
Here is a short summary of the challenges we need to address.
Don’t Drive Like This educates new drivers and reminds experienced drivers. Let’s change the startling statistics that impact all of us!
500% increase
In road rage incidents over the last 10 years.
46% and 36%
Percentage of millennials (ages 28 – 42) reported yelling or cursing at other drivers. Percentage that made angry gestures.
6% escalated into confrontation
Percentage of road rage incidents in the US that escalated into physical confrontations.
31%
According to the AAA 31% of drivers are distracted at any given time.
114 and 362
Number of road rage shooting deaths in the US in 2024. Number of road rage shooting injuries in the US in 2024.
$3000 and $851
The average cost of repairs following a road rage incident. The amount more per year for insurance coverage with a reckless driving record versus a clean record.
Why Use Humor, Visuals, and
Conversation Prompts?
Learners absorb material significantly better with images compared to text alone. Visuals improve learning up to 400%.
Learners exposed to humorous material recall information better, even weeks or months later, compared to non-humorous content.
Effective prompts can help learners verbalize their understanding, identify knowledge gaps, and solidify comprehension with peer support.
Each of the 40+ sections contains:
- A complex image containing both obvious and implied dangerous or aggressive behaviors
- Thoughtful conversation prompts for individuals to think or write about, or for small groups to explore and discuss
- A funny limerick to help point out the pitfalls of the behavior in that section.
Content included an exploration of angry driving and road rage
- A chapter on why people may exhibit road rage.
- A chapter on ways you can avoid becoming an angry driver yourself.
Red light! Properly stopped in my lane.
Behind me, Ash is acting insane.
“No right turn,” I obeyed,
Ash’s tantrum displayed,
for road safety is not in his vein!
Example limerick (9-9-6-6-9 traditional)
As found in the “No Right on Red Rager” chapter
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Available for pre-order!
Read more: Available for pre-order!The paperback release of the Don’t Drive Like This project is available for pre-order! If you order between now and July 15, 2025, you will get a 30% to 50% discount off the MSRP, depending on quantity. Remember, this is a pre-order and they will ship on or before August 10, 2025. Check out the…
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Dancing, Driving, Anonymity, and Road Rage
Read more: Dancing, Driving, Anonymity, and Road RageDance as if nobody is watching. Drive as if everybody is watching. If you get aggressive while driving, do you ever find yourself embarrassed or suddenly less angry if you realize that someone driving a car near you sees you when you raged? Or if you know the person who sees you? It’s odd that…
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Maryland to jail speeders?
Read more: Maryland to jail speeders?Excessive speed and reckless driving is on the increase. Here in New Hampshire, the number of over 100mph citations is growing. The US state of Maryland has a new law that takes effect in 2025 that increases penalties for reckless and aggressive driving. Among other things, driving 30mph or more above the posted limit can…
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Should driver license road tests allow the use of autonomous or technology assisted systems?
Read more: Should driver license road tests allow the use of autonomous or technology assisted systems?I was honored to have been invited to present at the most recent State of New Hampshire DMV Director’s meeting to present the Don’t Drive Like This project. At the meeting, I also heard about other pressing issues that affect driver training and safety. One issue was fascinating: Using autonomous driving and automated driving assistance…
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Download a data sheet for the Don’t Drive Like This project
Read more: Download a data sheet for the Don’t Drive Like This projectHere’s a data sheet for the project, launching in Summer 2025. The free, preview sample for qualified organizations offer ends 01 July 2025. Thanks! Gary
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Lane changing during a congested commute saves little time
Read more: Lane changing during a congested commute saves little timeSimple post, complex math. Many studies over the years have shown that changing lanes multiple times on a congested highway during a commute doesn’t save much time. In fact: Proof? Well, the math and research shows the lack of time savings. The emotional component of “winning” the race and what impatient drivers feel in their…